Custom White Clothes Rail
What is your clothes hanging rail to you? A space saving item? A functional way to store your garments? Could a custom clothes rail be something more to your retail business, giving another level of marketing to your products and creating bespoke shop displays that will set you apart from the competition? Our customer thought so, and asked us to create a heavy duty clothes rail that was quite different from anything else we’d done to date. Here’s how it went:Our client
As a retail clothing business, leading the way in fashion,
this client was keen to stand out from the competition. They already used
different types of clothes hanging rail in their stores to display their
products, but this time they wanted something different.
Our customer's goal
Our customer was launching a new range of summer clothing,
and wanted a number of custom clothes rack products produced to market these
garments in store. They were looking to create bespoke retail displays focussed
on the beach, and wanted us to turn our industrial clothes rail white, and to
decorate it with seashells and marine rope. They knew that when it comes to any
type of clothes rail UK businesses prefer to work with Valentino’s Displays,
and got in touch to ask us to help with these bespoke retail displays for their
stores.
Our approach
Creating a white clothes rail is something we’ve done a
million times before, so we weren’t worried about that part. However, this was
the first time we’d been asked to include shells and marine rope in our
manufacturing process. But, as the UK’s leading supplier of bespoke shop displays,
we knew we could pull it off.
We started with industrial clothes rail assemblies, in a plain metal finish. We then had the steel powder coated to turn the clothes rail white. We added castors to make this heavy duty clothes rail easy to move around, and the turned our attention to the unusual decoration requested by this client.
We ensured that the white clothing rack was completely
cured, to avoid any loss of contact with the adhesive, and then carefully
applied the marine rope as specified by the customer. We also added seashells
to all the customised garment rails, giving them that beachy, tropical summer
theme. We tested each and every white clothes rail to ensure the adhesive was
performing perfectly and that the decorations were secure.
The end results
Our client was so happy with their custom clothes rack
products, and we were pretty pleased too. More than that, we managed to get
everything finished and wrapped up within the customer’s tight ten day window,
so that they could start enjoying their bespoke retail displays right away.
They are planning to order many more heavy duty clothes rails from us in the
future, so we’re looking forward to working with then again soon.
If you’re looking for customised garment rails, we can help. Whether yours is a simple steel powder coated job or a more complex job with extensive decoration, our expert team can create the custom clothes rail you’ve been looking for. We ship all types of clothes rail UK wide, and can arrange delivery internationally too. Call today for a quote, or browse our range of industrial clothes rail products for inspiration.
