Create high-converting displays with these amazing tips!

Are you ready to go and hurl yourself into the world of retail? You might have your own retail store, or it might be a pop-up shop, but the bottom line is that you need to make your retail space sell for you.

You do it through visual merchandising.

Visual merchandising can be described as both a science and an art. Some might find it a little daunting because it seems to require a certain level of artistic and creative ability.

Not everyone is good at art and style. So the challenge is making your retail space look good enough to lure customers and convince them to buy your products or try your services.

It’s good that visual merchandising is a proven method that leads to real results. Just remember that it also involves plenty of different retail design topics, such as the look of your signage, the creation of your window display, and much more.

This post will give you useful tips on creating store designs equipped with high-converting displays. It’s meant to not just make customers notice but to make them buy. Valentino’s Displays Tips are:

• Start With Your Customer In Mind

Know your target customer, learning about their behaviour and lifestyle to create merchandising displays that yield positive results.

• Be Inspired

Today, the Internet makes it much easier to find ideas and inspiration. Check out blogs, boards, and other sources available on the Web.

• Create a Multi-Sensory Experience

Be aware that you don’t have to focus on your potential customers’ visual stimulation. You really need to provide a multi-sensory experience, which is known as “sensory branding.”

• Show, Don’t Tell

Make sure that you help your customers visualize what it would be like for them to use and wear your products or have them in your homes. Have your employees wear your products or arrange for them to be displayed in a setting similar to a home.

• Group Similar Products Together

This is like creating categories for your items, which saves customers time and effort when looking up your products.

• Remember the Rule of Three

You’d want your items displayed in groups of threes because our eyes usually stop to look at something arranged in a symmetrical manner.

• Make Use of Proper Lighting

Proper lighting can dictate and alter the moods of your clients. Depending on the kind of lighting you use, you can change their emotions. You can also use lighting to highlight certain products and make people notice them.

About us

Valentino’s Displays is a major player in the retail display products scene in the UK. Our wide product line combines excellent quality and exceptional and reasonable pricing with our world-class customer service. Some of our products are the finest shoe display stands and model display cabinets in the market. Please go here to learn more about us and get started.