Top 5 window display trends for Spring/Summer ‘18

If you own a bricks and mortar retail store your window is your key selling point. It’s the first impression a potential customer gets and it’s your chance to encourage them to step instead. Creating an alluring window display is key. Giving customers just enough to catch their eye and make them want more. Create a display that sells for the season ahead, with the top 5 window display trends for Spring/Summer ‘18…

1. Through the Looking Glass

This season it’s all about creating something remarkable. Something that stops passers-by in their tracks. When it comes to your window display for Spring/Summer, think theatrical, think magical, and don’t hold back. Create drama with different materials, layers, and levels. Use backdrops and accessories to create a scene around your products. Tell a story and make your products the star of the show.

2. High Tech

Interactive window displays are on the rise, with video, sound, and cameras all being incorporated into the traditional window display. Encourage your customers to stop and become part of your display. Use a selfie camera or a video screen to ensure that they engage with your products. Try a simple display using stands at varying heights to create interest, coloured lighting, and three video screens that showcase your product and the lifestyle that surrounds it.

3. Environmentally Conscious

The ‘green’ trend has taken over a variety of industries. It’s not just beauty brands that are becoming green – the everyday modern-day consumer is becoming more and more conscious of the environment and their purchasing decisions. Tap into this market by creating a display using recycled materials, today you can create visually impressive displays using recycled materials alone. Communicate to passers-by with a bold and bright sign.

4. Life-like Mannequins

Today our world is so visual. As consumers, we like to understand how we fit in with something, how something might look at us, and how a product might be right for us. Because of this, there is a big demand for life-like mannequins, as displaying products on realistic models has been shown to encourage people to buy.

Tap into this trend and create a life-like scene in your shop window. Tell a story and use that story to enhance your products. Try our collection of life-like mannequins and build your display from here.

5. Au Natural

Greenery is back big time, with brands in all industries using plant styling to enhance their product photography and window displays. Breathe life into your window display and make your products come to life by styling with greenery. Try large floor-standing plants, hanging plants on stands and from the ceiling, weaving in and behind your products to create a vibrant and eye-catching display.

2018 presents the perfect opportunity to get creative with window displays and think outside the box. If you’re looking for accessories, stands, mannequins and more to create your eye-catching window display this year, we’ve got you covered.