We’ve recently had customers asking us the difference between branding methods. Ink printed clothes hangers or engraved clothes hangers branded with a logo? The answer is simple, it comes down to personal preference. Printed hangers branded with a client’s logo in ink has been extremely popular for us. Retailers are looking for ways to stand out from the crowd with bespoke shop fittings.
Hanger printing or personalised hangers are optional extra. Of course, it’s not essential. Some retailers believe they lead to customer retention and future sales. Branding your company on our clothes hangers is a display must!
With Ink printed hangers you have the choice of colours you wish to use. Most of our clients use their corporate logo. These eye-catching shop hangers work best when you have a bold colour against a light-coloured wooden hanger. Visually striking as it stands out, like our client Ascot The Tailors. They wanted their company logo in purple against a natural finished hanger and they were superb! Can you imagine having these displaying your clothes?
The same applies to our plastic hangers but the other way around. If you had a black plastic hanger it’ll work best with a lighter colour like silver. Our client The Ivory Tower decided on this combination and it’ll give a long-lasting first impression.
You need to ensure the colours are going to work for you. We will offer our expertise and guidance but you wouldn’t pick yellow on a light wood hanger as it would be hard to read and then defeat the object of having branded hangers.
Going for engraved hangers offers something different. There is no colour but it’s the effect that can be created if you decide on this impressive option. Whether you decide on a light engrave or a deeper embossed effect deep into the wood the choice is yours!
In terms of minimum quantities, all we ask our clients is to purchase the box quantity that they are sold in. Some wooden hangers are boxed in 24’s, some 50, and most 100. So that would be the minimum quantity as such. By looking in the product descriptions of the items you’ll be able to find out this information.
In terms of cost the two options there very similar but it will depend on the quantity you require as this can change greatly we have customers that may only need fifty but we also have customers needing thousands so the two prices would differ. We can’t decide between either as they both work, what we would say for retailers thinking of ink-printed hangers is to know your clientele before deciding.
If these hangers are to go to a retail store and have a high volume of hands over the hangers are any of your customers likely to try and ruin the logo whilst in their hands? After all, this is only an ink print and over time may ruin if not properly looked after, maybe this is an advantage for the engraved hanger as there is no risk of this happening if you decide on this option.
Anyone who is interested in printed coat hangers and wishes to customise their hangers whether you are UK based or not, contact Valentino’s for a sample you will be impressed like our other clients on the quality of the product and service you receive.
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