Whether your retail unit is small and dark, large and airy or somewhere in between, it’s important to make the most of your available space. Our shopfitting tricks will help make even the smallest, darkest space appealing and welcoming to your customers by utilising your available space.
1. Don’t overcrowd your space with furniture
Less is more when it comes to furnishing your space. It’s easy to get carried away with shop fittings, wanting your customers to have a place to sit and wait, but your store will feel much more welcoming to customers if you have clear walkways and easy routes to products for browsing.
2. Clever use of mirrors gives the impression your space is bigger
This links nicely with tip number 3: mirrors will help reflect natural light around your store. They’ll also create the illusion of a bigger space, making even a small area feel accessible and welcoming.
If you’re a clothes retailer, you’re likely used to displaying mirrors in your store, but this trick is suitable for any retail space.
However, ensure you keep your mirrors clean; streaks can spoil the illusion.
Source: Dezeen
3. Use light and colour to create the illusion of space
It’s possible to use light and colour to help make the most of the space you have to play with. Take advantage of any natural light and complement this with artificial lighting to ensure brightness throughout.
If you’re limited to natural light, use bright colours to maximise it. Dark colours may be your preference, but they can make your store feel like a confined space that customers can’t wait to escape.
4. Make sure your store is as tidy at the end of the day as it was at the beginning
Clutter takes up space; even if it’s not taking up space, it feels like it is. Clean lines, space under your shop clothes rails and clear walkways all contribute to the feeling of space.
Have a plan to check the shop regularly so you can ensure that your last customer has the same impression of your store as the first.
5. Reach for the stars
Your shop’s floor area may be small, but by using the height of your store, you can free up vital floor space. It’s advisable not to display stock at a height unreachable to the average person, but the space above is perfect for signage and promotions. If you can’t comfortably fit a shop dummy onto the floor, it’s worth considering using the higher wall space.
If you’re a clothing retailer, showcasing your stock on shop mannequins is really important. So, keeping tip 1 in mind, if you don’t have the floor space, look at how you can use your wall or ceiling space.
Source: justpo.st
Valentino’s Displays is a shopfitting shop that provides a wide range of shopfitting supplies for delivery in the UK. Visit our website to see for yourself.
How have you used your shop fittings to make the most of your floor space? We’d love to hear your tricks. Let us know in the comments section below.