How to choose the right pavement sign for your business

Even the most fantastic local business model needs great advertising. In many cases, one of the best choices you have to stand out in your area and pull people in is to use a pavement sign. It is an effective yet economical option to raise awareness of your shop. Using it helps attract new customers and keeps you visible to regular ones.

Positioned just outside a shop, a board usually has messages, posters, and more displayed on both sides, so it’s a vital channel for communicating messages about your brand—directly and indirectly. You can also opt for branded banners to act as barriers around your space, which are great for cafes and shops with outside space. The quality of the sign is an extension of your business, so you need to make the right decision when choosing it.

Here are some tips to help you choose properly.

• Consider its size. You need to make the best use of the space available while ensuring everything in your design is clear. The last thing you need is a board that’s too big or small, so bear in mind how it will look in your setting and your restrictions.

• Are you going to change your ad or message often? Some signs and boards allow you to easily change the poster inside and even protect these from meddling. Chalkboards are a timeless option that can be updated daily with ease. This helps create the impression that you care about your offers and communicate regularly with your customers; plus, it suits many businesses, from pubs and cafes to small shops. Others, like swing signs, might be harder to update but have a stylish finish that looks professional and has an impact from a distance.

• Do you want to move around your sign? If so, you might like to check the weights before buying. If you want it to be more stable so that it can survive even the windiest days, you may want to go for the heavy-duty kind (and you might also want to consider waterproofing!). Our heavy-duty A-boards are a great example of a hard-wearing option.

• Lastly, it is important that you consider your budget before getting any signs for your business. Fortunately, Valentino’s Displays products are all designed to be excellent value—you can get your pavement signage sorted for well under £100 and quickly pay the cost by increasing your impact in your local area.

Our online store has various signs in different sizes and styles to suit your needs, from aluminium A boards to chalkboards to canvas windbreak screens. Each variation is ideally suited to certain types of business, as we have years of experience working with UK businesses and learning what works. Valentino’s Displays guarantees excellent products and outstanding service at some of the best prices in the UK, including our range of pavement signs! Visit our shop now to see the full range and make your selection with the help of our points above.