During the weekends, a favourite pastime for many people is retail therapy. The fashion industry in the UK has a domestic market value of £66 billion. Clothing can certainly be a lucrative area for business. However, with the increase in online shopping, how can high-street clothing stores maintain their appeal? To encourage browsing, clothing shops need to consider visual merchandising techniques. So, what are the best ways to display merchandise in a clothes shop?
Your shop needs to encourage customers to explore every aspect of your store. For items displayed in the window, as well as your bestsellers, it is a good idea to have these placed at the back of the shop. This way you make sure to maintain the flow of the shopping experience and customers have a good chance of looking around all of your stock and, hopefully, increasing their purchase.
Try and use bright and bold looks at the front to capture initial interest and then gradually stagger your aisles, or use different types of clothing rails to make customers weave through your store. At Valentino’s Displays, we offer all kinds of clothing and dress rails such as circular rails, vintage rails, and spiral rails to add variety to your store.
Another effective visual merchandising technique in clothing stores is using vertical layering. This means stacking items in the vertical layer to try and increase cross-buying. Instead of having all of your stock of jumpers covering a shelving stand, you have the first shelf for the jumpers, and the second shelf for the top or shirt to wear underneath. The third shelf would have trousers, and the bottom shelf would include either accessories or footwear.
With this technique, it is wise to build to ideal outfit and use mannequins or posters of models to display the outfit in full. Your shelving can then reflect all of the elements involved to help buyers ‘shop the look’.
Windows are the ideal place to highlight key pieces in your collection and make your goods stand out. Dress up your window displays regularly with the new season looks and make the clothing look aspirational. Merchandising signs can help to highlight the benefits of the products. However, the focus should be on the clothes, outfits, and lifestyle that your products enable the customer to have.
Once you have attracted browsers to head in-store, you can then mirror your exciting window displays inside the store by using end caps. This means using display areas at the beginning of aisles to encourage people to browse the rail for shoppers to find their favourite colour or item that they have seen displayed on the end cap.
In a store where space is limited, and the stock is plenty, you need to make sure that you correctly utilise the area to encourage sales. Visual merchandising equipment such as point-of-sale items, low tables, shelving, and rails can help to maximise your space for stock while making it easy for the customer to browse. If you are looking to increase sales, then consider investing in visual merchandising equipment to help your products fly off the shelf, or clothes rail.
Visit Valentino’s Displays for all your visual merchandising equipment needs or call the team on 01489 808007 for friendly and helpful assistance.
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